Our vision is to become the dominant supplier of selected agricultural inputs in the Zimbabwean market and a major player in the Southern and Central African markets.

Our mission is to profitably contribute to the success of our customers(farmers) through the provision of our agricultural inputs.We offer one stop shop for fertilizers,crop chemicals,special fertilizers, animal health and stockfeeds extensively distributed throughout the country through our network of stockists located in major farming areas.This is well supported by our field support staff and R&D offering technical support and training to farmers for better yields and increased productivity.

We have set ourselves and are focusing on market share growth in all our business lines and as a result we have deliberately expanded presence in rural areas through a network of rural agro-dealers so as to ensure fertilizers and other agro inputs are readily available in proximity to rural,AI and A2