Our Vision

Our vision is to become the dominant supplier of selected agricultural inputs in the Zimbabwean market and a major player in the Southern and Central African markets.

Our mission is to profitably contribute to the success of our customers(farmers) through the provision of our agricultural inputs.We offer one stop shop for fertilizers,crop chemicals,special fertilizers, animal health and stockfeeds extensively distributed throughout the country through our network of stockists located in major farming areas.This is well supported by our field support staff and R&D offering technical support and training to farmers for better yields and increased productivity.

We have set ourselves and are focusing on market share growth in all our business lines and as a result we have deliberately expanded presence in rural areas through a network of rural agro-dealers so as to ensure fertilizers and other agro inputs are readily available in proximity to rural,AI and A2 farmers.

Strategic Goal

Our goals and objectives are in tandem with our vision and mission statement.For fertilizers which is our main business line our aim is to maintain an overall market share at 40 percent(%) and above while we strive to meet 100% of market demand for agro-chemicals,speciality fertilizers,animal health and stockfeeds.Achievement of these goals is well complimented by our extensive and established distribution network which offer a one stop shop for the entire range of products.